Yankee Candle - Gold Collection

Yankee Candle were looking to launch a new darker collection of candle. One of the main references for this were high end perfume commercials so we employed,  Dramatic lighting and infinite black environment to convey a sense of luxury and allure whilst ingredients are created with minimal props and design within the studio environment to convey the fragrance notes within each candle. This approach moves away from a traditional Yankee Candle video. Using a studio environment and highly stylised shots, rather than a relatable lifestyle/home environment.

Production company: Aspect Film and Video 

Director: Sam Buchanan